FOR DETAILING BRANDS

White label auto detailing software

Put your name on the software detailers use every day, and sell it as your own. Your pricing, your billing, your customers. Clulo runs the platform underneath.

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THE PROBLEM

Detailers run on someone else's software.

You built a name in detailing. Products, training, content. The software detailers open every morning carries someone else's brand.

Generic tools

Detailers juggle booking apps and spreadsheets built for every trade except theirs.

Your brand stops short

Your name is on shirts, courses, and vehicles. It disappears the moment the workday starts.

One-time sales

You sell a product or a course once. Software renews every month.

WHO LAUNCHES IT

Built for the names detailers already trust.

Product brands

Your coatings and equipment are in every shop. Put your software in their hands and turn one-time buyers into monthly subscribers.

Trainers and creators

You trained the operators and built the following. Stay in their world after the course ends, and earn from every subscription.

Detailing franchises

Your locations already run your playbook. Put it in software and own the platform your whole market runs on.

Software owners

You built a detailing app, and maintenance is eating your margins. Move your brand to Clulo, keep your customers, and let us run the engine.

THE SHIFT

Go from detailing brand to platform owner.

TODAY, PRODUCTS AND CONTENT

Your brand rides along

Sales end at checkout

No place in the daily workflow

Someone else owns the software layer

Revenue capped at products and courses

WITH CLULO, YOUR PLATFORM

Your brand runs the shop

Detailers book, schedule, and get paid on your platform

Your name opens every morning

An offer no other detailing brand can match

A new line of recurring revenue

THE PLATFORM

Everything a detailing business needs. Under your name.

Your subscribers run their whole operation on your platform.

Online booking

Customers book details on your subscriber's branded page.

Smart scheduling

Jobs, crews, and mobile routes in one calendar.

Payments

Invoices and card payments collected on the spot.

Branded mobile app

Your software in every detailer's pocket, on iOS and Android.

PROOF

Fieldd proved it works.

Fieldd, the first brand built on Clulo, started in auto detailing and now powers service businesses worldwide.

$3M

Fieldd annual revenue 2025

1,500+

Active businesses subscribed to Fieldd

36

Active countries on Fieldd

Field service software is a high growth category. Allied Market Research valued it at $5.2B in 2021 and projects $29.9B by 2031.

HOW IT WORKS

You bring the name. We power your platform.

Claim detailing

You bring the brand, audience, and credibility detailers already trust.

We power it

Your white label software runs on Clulo. Uptime, support tickets, and product updates are all on us. Your team sells, we support.

You grow

Detailers subscribe to your platform to run their day to day operations. Every subscription is recurring revenue.