White label auto detailing software
Put your name on the software detailers use every day. Booking, CRM, payments, and a branded mobile app. Clulo runs the platform, you own the brand.
Detailers run on someone else's software.
You built a name in detailing. Products, training, content. The software detailers open every morning carries someone else's brand.
Generic tools
Detailers juggle booking apps and spreadsheets built for every trade except theirs.
Your brand stops short
Your name is on bottles, courses, and videos. It disappears the moment the workday starts.
One-time sales
You sell a product or a course once. Software renews every month.
WHO LAUNCHES IT
WHO LAUNCHES IT
WHO LAUNCHES IT
WHO LAUNCHES IT
WHO LAUNCHES IT
Built for the names detailers already trust.
Product brands
Your bottles and coatings are in every shop. Put your software in their hands and turn one-time buyers into monthly subscribers.
Trainers and creators
You trained the operators and built the following. Stay in their world after the course ends, and earn from every subscription.
Detailing franchises
Your locations already run your playbook. Put it in software and own the platform your whole market runs on.
Software owners
You built a detailing app, and maintenance is eating your margins. Move your brand to Clulo, keep your customers, and let us run the engine.
Go from detailing brand to platform owner.
TODAY, PRODUCTS AND CONTENT
Your brand rides along
Sales end at checkout
No place in the daily workflow
Someone else owns the software layer
Revenue capped at products and courses
WITH CLULO, YOUR PLATFORM
Your brand runs the shop
Detailers book, schedule, and get paid on your platform
Your name opens every morning
An offer no other detailing brand can match
A new line of recurring revenue
Everything a detailing business needs. Under your name.
Your subscribers run their whole operation on your platform.
01
Online booking
Customers book details on your subscriber's branded page.
02
Smart scheduling
Jobs, crews, and mobile routes in one calendar.
03
Payments
Invoices and card payments collected on the spot.
04
Branded mobile app
Your software in every detailer's pocket, on iOS and Android.
End customers see your subscriber's brand, powered by yours. Clulo sits underneath, the way Google sits under the apps you use every day.
Fieldd proved it works. Detailing came first.
Fieldd, the first brand built on Clulo, started in auto detailing and now runs service businesses worldwide.
$3M
Fieldd annual revenue 2025
1,500+
Active businesses subscribed to Fieldd
36
Active countries on Fieldd
Field service software is a high growth category. Allied Market Research valued it at $5.2B in 2021 and projects $29.9B by 2031.
You bring the name. We run the platform.
01
Claim detailing
You bring the brand, audience, and credibility detailers already trust.
02
We run the platform
Your white label software runs on Clulo. Uptime, support tickets, and product updates are all on us. Your team sells, we support.
03
You grow the revenue
Detailers subscribe to your platform to run their day to day operations. Every subscription is recurring revenue.
FAQ
FAQ
FAQ
FAQ
FAQ
Questions detailing brands ask
How does white label auto detailing software work?
What do my subscribers get?
Is this just Clulo with my logo on it?
Do I need technical experience?
Can I set my own pricing?
What will my platform compete against?
Detailers deserve software with your name on it.
First, we map your audience and what a platform launch looks like for your brand.
Applications reviewed within 48 hours. Limited spots in auto detailing.