GoHighLevel pricing has three plans: Starter at $97 per month, Unlimited at $297 per month, and SaaS Pro at $497 per month. Usage costs for email, SMS, calls, and AI are billed on top, and annual billing saves about two months. That is the quick answer. This guide breaks down what each plan actually buys, the costs most guides skip, and how to pick the right plan for an agency.

All numbers are GoHighLevel's published pricing at the time of writing. Always confirm on GoHighLevel's own pricing page before you buy.

GoHighLevel pricing at a glance

• Starter: $97 per month. The full core platform, capped at 3 sub-accounts (your agency plus 2 clients). No white label branding.

• Unlimited: $297 per month. Unlimited sub-accounts, white label desktop branding, and API access.

• SaaS Pro: $497 per month. Everything in Unlimited, plus SaaS mode, rebilling, and the 2026 AI feature bundle.

Annual billing brings Starter to about $81 per month, Unlimited to about $248, and SaaS Pro to about $414. Every plan starts with a 14 day free trial, card required.

The Starter plan: $97 per month

Starter includes the tools that made GoHighLevel famous: CRM, funnel builder, email marketing, SMS, calendars, social scheduling, reputation management, and a unified inbox. For a solo operator or a single business, it replaces a stack that would cost several hundred dollars a month from separate vendors.

The limits matter for agencies. You get 3 sub-accounts total, which means your agency account plus two clients. There is no white label branding, so clients see GoHighLevel, not you. And AI features are metered add-ons at this tier, billed against a token pool.

Starter fits solo freelancers and businesses testing the platform. It stops fitting the day you sign client number three.

The Unlimited plan: $297 per month

Unlimited is the working agency plan. Sub-accounts become unlimited, so every new client gets their own isolated environment with a dedicated CRM, funnels, and data. Your base price stays flat no matter how many clients you onboard.

This is also where white label branding starts. You can brand the desktop platform with your logo and domain, so clients log in at your URL and see your name. API access opens up too.

Unlimited fits agencies managing roughly 3 to 20 clients who want their brand on the software but are not selling it as a product yet.

The SaaS Pro plan: $497 per month

SaaS Pro is the plan that turns an agency into a software company. It adds SaaS mode: pricing tiers you control, automated Stripe billing, automatic sub-account creation when a client pays, and rebilling that lets you mark up email, SMS, and AI usage.

In 2026, GoHighLevel also bundled several AI features into this tier that used to cost extra, including the AI content assistant, the review responder, AI workflow triggers, and Conversation AI for appointment booking and lead qualification.

We covered the full selling toolkit in our guide to GoHighLevel SaaS mode. The short version: if you plan to sell software subscriptions under your brand, this is the plan, because a few client subscriptions cover the fee and the rest is margin.

The costs on top of the plans

The plan price covers platform access. Usage is billed separately, and this is where monthly bills grow:

• Email: about $0.675 per 1,000 sends.

• SMS: about $0.0079 per segment.

• Phone calls: about $0.014 per minute.

• AI usage: metered on lower tiers, with more bundled on SaaS Pro.

For most agencies this lands between $20 and $150 or more per month depending on volume. On SaaS Pro, rebilling flips this from a cost into a margin line, because you can pass usage to clients at rates you set.

Two add-ons are worth knowing. The AI Employee add-on runs $97 per month for unlimited conversational AI. And the white label mobile app, available on SaaS Pro, runs $497 as a one time setup plus ongoing quarterly hosting fees.

Which plan should an agency pick

Pick by where your revenue comes from.

Fewer than 3 clients: Starter. Prove the model before you pay for scale.

Growing client roster, software stays a delivery tool: Unlimited. Unlimited sub-accounts and your brand on the platform at $297.

Selling software as its own revenue line: SaaS Pro. SaaS mode, rebilling, and the AI bundle pay for themselves once a handful of clients subscribe at your prices.

What no GoHighLevel plan includes

Here is the gap that matters if your clients run service businesses. Every GoHighLevel plan, at every price, sells marketing software: funnels, campaigns, pipelines, and conversations. Your detailing, cleaning, and lawn care clients spend their actual day in a different layer: booking jobs, scheduling crews, dispatching, invoicing, and taking payments in the field.

That operations layer is not a GoHighLevel add-on at any price. It is a different platform.

Clulo for GHL agencies launches that layer under your brand: online booking, scheduling and dispatch, job management, invoicing, and payments, sold as your software with you keeping the majority of every subscription. Your marketing runs in GHL. The work runs on Clulo. Your reporting connects ad spend to completed job revenue, which is a report no marketing-only agency can send.

So the real pricing question is not which GoHighLevel plan to buy. It is what your total stack earns. GHL at $297 or $497 covers marketing. Clulo adds the operations platform your service clients live in all day, and turns your price list into a product line.

Frequently asked questions

How much does GoHighLevel cost?

At the time of writing, GoHighLevel pricing is $97 per month for Starter, $297 for Unlimited, and $497 for SaaS Pro. Annual billing saves about two months. Usage for email, SMS, calls, and AI is billed on top.

What does the $497 SaaS Pro plan add?

SaaS mode. You set your own prices, Stripe bills your clients automatically, accounts create themselves when someone pays, and you can rebill usage with markup. The 2026 AI bundle is included at this tier.

Which GoHighLevel plan includes white label?

White label desktop branding starts at the $297 Unlimited plan. The white label mobile app is a SaaS Pro add-on with a $497 setup fee plus quarterly hosting.

Are there costs on top of the plan price?

Yes. Email, SMS, phone, and AI usage bill separately, typically $20 to $150 or more per month depending on volume. On SaaS Pro you can rebill usage to clients at your own rates.

Does GoHighLevel have a free trial?

Yes, 14 days with a card required. Annual billing saves roughly two months compared to monthly.

What about operations software for my service clients?

GoHighLevel covers marketing at every tier. Booking, scheduling, dispatch, invoicing, and field payments run on an operations platform. Agencies launch that layer under their own brand with Clulo, and keep the majority of every subscription.